This metal sign was created for the film ‘Interventi pubblici per la città di Milano’ (1979) and reshot in Milan in 2019. The slogan encapsulates the artist’s varied practise

About the author

Ugo La Pietra has defined himself as a researcher in communication systems and in visual arts since 1960. His work has always moved simultaneously in the worlds of art and design and crossed different currents and mediums, from Informalism and Conceptual Art to Narrative Art and artist’s cinema. La Pietra’s work has been exhibited at the Venice Biennale, the Museum of Modern Art in New York, the Triennale in Milano and the Centre Pompidou in Paris, among others.